Sing those words to the tune of Marcha Toreador from Carmen and you won’t be able to get it out of your head.  (If you’re thinking, what the hell is a Marcha Treador, search for it on YouTube and you’ll recognize the tune right away.)  It’s a little ditty that my buddy, Adam, sings when he wants to annoy me.  It annoys me because it’s so catchy I’ll end up singing it all day.

It’s funny how certain tunes will stick in your head while others seem to pass right through.  Another tune that is impossible to exercise from memory is the theme to Robot Chicken (“bock bock bock, bock bock bock, bock bock bocka bocka bock bock bock”).  Once you hear it you end up repeating it until you’re mad at yourself for singing it yet again.

That’s the kind of impact you just can’t make visually.  Sometimes a pleasing visual memory can be triggered but it doesn’t replay over and over throughout the day.  It’s a wonder that more websites don’t use sound to try to brand themselves.  But then again, I guess you don’t want the sound of two guys imitating chickens blaring over your speakers at the office – might get you fired.  Now get back to work.